Why did you choose MyFanGroup?

«  MyFanGroup is a very innovative and fully online solution which is quick and easy to set up. It was also a perfect fit with our objective of accelerating purchases on our Symantec Internet Store. »

What specifically does this solution delivers to you?

«  We felt right from the beginning that there was a great match in offering 3 downloadable music files as a reward to customers choosing to buy our online backup solution. Both products are also very complementary. »

Why were digital rewards (such as mp3 files) suited for your promotion?

«  Music is very universal and anyone loves at least one type of music or artist. Having the ability to grant and deliver a reward immediately (mp3 files to download from a large variety of choices) was extremely important to us when looking for a purchase trigger. From that perspective, MyFanGroup is the perfect answer to what we were looking for. »

What were your campaign objectives?

«  Our #1 objective was to increase sales of Norton Online Backup by at least 20% and test out a new reward system to our customers. We wanted not only to entice them to purchase our products but also to thank them for their loyalty and trust in our solutions. This campaign vastly exceeded our expectations as our budgeted sales for the quarter were achieved in less than 4 weeks! »

Do you expect to use customer information collected though MyFanGroup? If so, how?

«  Yes, understanding how customers use their MyFanGroup points will allow us to better know our customers and will give us the opportunity to come back to them with offers that closely match what they are really interested in. »

Anne-Sophie Clémot,
Marketing Director
Symantec Southern Europe

Why did you choose MyFanGroup?

«  Oracom chose to include MyFanGroup as an incentive in its magazines over the next few months for several reasons: first it is quick and simple, it is very customizable and it covers all tastes & genres. This is very efficient when having many magazines and audiences to cover. »

On which magazines and for which audiences are you deploying this solution?

«  For Christmas, we have targeted Terrasses & Jardins, Home Technologies and Web Design. We intend to extend this to all magazines by adapting our communication to the usual readership of each title. We will offer to our readers 3 of their favorite songs to download. »

How are MyFanGroup’s solutions meeting your needs?

«  MyFanGroup’s dedicated platform has the advantage of being very « trendy » and provides further depth to the websites we already operate. With MyFanGroup you also have a no-surprise campaign as you fully control, ahead of time, your budget and the number of points to distribute. »

What are your objectives with these campaigns??

«  We intend to use MyFanGroup as a way not only to grow our number of subscribers but also to retain our existing readers and increase their satisfaction. »

Nathalie Cohen,
Managing Director
Oracom